Author Archives: Gideon Amichay

About Gideon Amichay

Founder & Chief Creative Officer of No, No, No, No, No, Yes
a creative boutique based in New York City, focused on innovative advertising and marketing solutions.

Instructor at SVA; International speaker about innovation, creativity and advertising; TEDx speaker.

Former Chief Creative Officer, Joint Managing Partner (1994-2011)
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel.

In 2010, Shalmor Avnon Amichay was acquired by WPP’s Y&R.

Gideon Amichay led the agency to be the market leader in creativity and innovation, and one of the 4 biggest agencies in Israel since 1998. Won Israel’s best agency award – 7 times.

Served as the President of the Direct Jury at the 2012 Cannes Lions Advertising Festival.
Gideon will be doing a TED talk at TEDx Jerusalem this coming November (2012)

Gideon lives and works in NYC. Currently looking for challenging business problems and impossible briefs whatever the medium.

Won 19 Cannes Lions (2008 – 12) the highest number of Lions, in the Israel advertising history.
2nd Media Agency of the Year, Cannes Lions 2008.
2nd PR Agency of the Year, Cannes Lions 2011.

Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards (2008 – 11).

Won 9 Clio awards for Innovation, Content & Contact and more (2008 – 11).

Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold).

Won a special award from the United Nations (UN) (2010).

Speaker: Cannes Lions 2011, DLD Tel Aviv 2011, New York Festival 2010, Eurobest 2009, IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 Washington D.C. and more.

Lecturer: Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more.

Work for International brands:
Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, Elmex, Vax, KitchenAid, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more.

Berlin School of Creative Leadership
Executive MBA, Leadership, Business, Creative 2006 – 2008.

Bezalel Academy of Art and Design
BA (HONORS), Design Advertising 1986 – 1990.

Archive 6/16

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200,000 Families in Israel can’t reach a Jewish New Year’s festive meal. To illustarte that distressing situation, LATET – a national charity organization lifted above the ground a large festive table at Israel’s prime location:Rabin Square in Tel Aviv, making … Continue reading

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The Cyber Horse is a piece of work created with thousands of infected computer and cell phone components. It illustrates the increasing use of malware in making cyberspace a hostile environment. Like in the legendary story of Troy, the Cyber … Continue reading

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Lurzer’s ARCHIVE 2/2016

JR/DutyFree: Duties. Agency: No, No, No, No, No, Yes Chief Creative Officer: Gideon Amichay, Creative team: Roni Schneider, Gil Aviyam, Liron Bey Yacov, Account Supervisor: Daphna Tsror, Designers: Liat Lapushin, Gali Namdar

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You Are What You Recommend

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Proud to be among them!

The American Marketing Association (AMA): Insights on Advertising form 12 Global Industry Leaders

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Lurzer’s ARCHIVE 5/2015

The new Lurzer’s ARCHIVE has arrived with a bonus 🙂 Our VW ad.

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Still feeling excited

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One day…

Two years ago, when my book was published, I was fortunate to get flattering reviews from several distinguished sites such as Communication Arts, Lurzer’s Archive and Agency Spy (They even included a link to my book’s Amazon page!). Naturally, I shared the news on my … Continue reading

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