Author Archives: Gideon Amichay

About Gideon Amichay

Founder & Chief Creative Officer of No, No, No, No, No, Yes a creative boutique based in New York City, focused on innovative advertising and marketing solutions. Instructor at SVA; International speaker about innovation, creativity and advertising; TEDx speaker. Former Chief Creative Officer, Joint Managing Partner (1994-2011) Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel. In 2010, Shalmor Avnon Amichay was acquired by WPP’s Y&R. Gideon Amichay led the agency to be the market leader in creativity and innovation, and one of the 4 biggest agencies in Israel since 1998. Won Israel’s best agency award – 7 times. Served as the President of the Direct Jury at the 2012 Cannes Lions Advertising Festival. Gideon will be doing a TED talk at TEDx Jerusalem this coming November (2012) Gideon lives and works in NYC. Currently looking for challenging business problems and impossible briefs whatever the medium. More: Won 19 Cannes Lions (2008 – 12) the highest number of Lions, in the Israel advertising history. 2nd Media Agency of the Year, Cannes Lions 2008. 2nd PR Agency of the Year, Cannes Lions 2011. Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards (2008 – 11). Won 9 Clio awards for Innovation, Content & Contact and more (2008 – 11). Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold). Won a special award from the United Nations (UN) (2010). Speaker: Cannes Lions 2011, DLD Tel Aviv 2011, New York Festival 2010, Eurobest 2009, IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 Washington D.C. and more. Lecturer: Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more. Work for International brands: Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, Elmex, Vax, KitchenAid, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more. Berlin School of Creative Leadership Executive MBA, Leadership, Business, Creative 2006 – 2008. Bezalel Academy of Art and Design BA (HONORS), Design Advertising 1986 – 1990.

All Possible Letters

Volkswagen Jetta 1.4 TSI. Equipped with all possible letters: Multimedia System with BT headset including a built-in 6.3” color touch screen, USB connection, voice command for sending / receiving SMS, JPEG image viewer, Hill Hold system for preventing deterioration, and … Continue reading

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At the MoMA

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You Are What You Recommend

Two weeks ago we launched Outbrain’s You Are What You Recommend campaign with an ad on the front page of The New York Times and this week we continue our campaign in Advertising Age. As part of Advertising Age’s annual … Continue reading

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“All the Ads that are Fit to Print”

You Are What You Recommend We launched our new global campaign for Outbrain on the front page of the New York Times. Recommended by Outbrain: The New York Times front page (Full text) “You Are What You Recommend. Five simple … Continue reading

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YES!

http://www.adweek.com/agencyspy/want-to-visit-duty-free-no-no-no-no-no-yes/90424

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The Premium Car.

Agency: No, No, No, No, No, Yes Chief Creative Officer: Gideon Amichay, Creative: Roni Schneider, Gil Aviyam, Account Supervisor: Daphna Tsror, Designers: Liat Lapushin, Gali Namdar. Production: Ishai Hadas, Keren Shefa, Director: Academy Award-nominated filmmaker Oded Binnun, DP: Lal Otenic, Noam … Continue reading

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JR/Duty Free – Bon Voyage

Agency: No, No, No, No, No, Yes Chief Creative Officer: Gideon Amichay, Creative: Roni Schneider, Gil Aviyam, Account Supervisor: Daphna Tsror, Designers: Liat Lapushin, Gali Namdar Postproduction House: Gravity, Supervisor: Ilan Buni, Head of online: Yoav Sbarigo, Online: Alex Doitch, Production … Continue reading

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Is your content content?

Outbrain is world’s largest content recommendation platform whose content marketing module offers to help Internet publishers increase web traffic by presenting them with relevant website links. Agency: No, No, No, No, No, Yes Chief Creative Officer: Gideon Amichay, Account Supervisor: … Continue reading

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The Car. The Price.

Agency: No, No, No, No, No, Yes Chief Creative Officer: Gideon Amichay, Creative: Roni Schneider, Gil Aviyam, Account Supervisor: Daphna Tsror, Designers: Liat Lapushin, Gali Namdar Production: Ishai Hadas, Director: Academy Award-nominated filmmaker Oded Binnun, DP: Itai Marom, Editor: Hemi … Continue reading

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We have a new car. The Car

Welcome VW – our new account 🙂 (Tel Aviv)

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