Author Archives: Gideon Amichay

About Gideon Amichay

Founder & Chief Creative Officer of No, No, No, No, No, Yes
a creative boutique based in New York City, focused on innovative advertising and marketing solutions.

Instructor at SVA; International speaker about innovation, creativity and advertising; TEDx speaker.

Former Chief Creative Officer, Joint Managing Partner (1994-2011)
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel.

In 2010, Shalmor Avnon Amichay was acquired by WPP’s Y&R.

Gideon Amichay led the agency to be the market leader in creativity and innovation, and one of the 4 biggest agencies in Israel since 1998. Won Israel’s best agency award – 7 times.

Served as the President of the Direct Jury at the 2012 Cannes Lions Advertising Festival.
Gideon will be doing a TED talk at TEDx Jerusalem this coming November (2012)

Gideon lives and works in NYC. Currently looking for challenging business problems and impossible briefs whatever the medium.

More:
Won 19 Cannes Lions (2008 – 12) the highest number of Lions, in the Israel advertising history.
2nd Media Agency of the Year, Cannes Lions 2008.
2nd PR Agency of the Year, Cannes Lions 2011.

Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards (2008 – 11).

Won 9 Clio awards for Innovation, Content & Contact and more (2008 – 11).

Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold).

Won a special award from the United Nations (UN) (2010).

Speaker: Cannes Lions 2011, DLD Tel Aviv 2011, New York Festival 2010, Eurobest 2009, IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 Washington D.C. and more.

Lecturer: Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more.

Work for International brands:
Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, Elmex, Vax, KitchenAid, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more.

Berlin School of Creative Leadership
Executive MBA, Leadership, Business, Creative 2006 – 2008.

Bezalel Academy of Art and Design
BA (HONORS), Design Advertising 1986 – 1990.

No, No, No, No, No, Yes Tel Aviv

Just opened ANOTHER branch in Tel Aviv on Rothschild Boulevard! Am I mad or just a mad man…

Posted in Innovation | Leave a comment

NO, NO, NO, NO, NO, YES at The New Museum, NYC

Location! Location! Location!

Posted in Innovation | Leave a comment

My blog / Huffington Post

http://www.huffingtonpost.com/gideon-amichay/sometimes-no-can-be-the-b_b_5889246.html

Posted in Innovation | 1 Comment

NO, NO, NO, NO, NO, YES – Staff Picks @ The MoMA Store

Posted in Innovation | Leave a comment

“Greater Than” – My Guest Article for The Gunn Report

I’m so honored to write a guest article for the new Gunn Report. The Gunn Report, authored by Donald Gunn and Emma Wilkie, is the most prestigious annual publication in the advertising world. The report is detailing the most successful … Continue reading

Posted in Innovation | 1 Comment

Foreword / Richard Wilde

Richard Wild is Chair of Advertising and Design Departments at School of Visual Arts New York. I’m honored to have his foreword for my book. Thank you Richard. No, No, No, No, No, Yes is an amazing story that chronicles … Continue reading

Posted in Innovation | 1 Comment

Intro / Keith Reinhard

Keith Reinhard is Chairman Emeritus of DDB Worldwide and a legendary adman. I’m honored to have his introduction for my book. Thank you Keith. Intro / Keith Reinhard Gideon Amichay defies easy characterization. In appearance he is elegant and soft-spoken. … Continue reading

Posted in Innovation | 3 Comments

NEW

NO, NO, NO, NO, NO, YES Available on: Amazon, Kindle, http://nononononoyes.com/

Posted in Innovation | Leave a comment

SOON

http://nononononoyes.com/

Posted in Innovation | 2 Comments

Smart Parking

When the Pango US launch brief landed on our table, we all racked our brains to come up with the best and most interesting solution. By all of us, I mean the team in the US and the team in … Continue reading

Posted in Innovation | Leave a comment