Category Archives: Innovation

Archive 6/16

http://www.luerzersarchive.com/en/magazine/digital-interview/gideon-amichay-38.html

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THE UNREACHABLE MEAL | LATET ORGANIZATION

200,000 Families in Israel can’t reach a Jewish New Year’s festive meal. To illustarte that distressing situation, LATET – a national charity organization lifted above the ground a large festive table at Israel’s prime location:Rabin Square in Tel Aviv, making … Continue reading

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CYBER HORSE 2016

The Cyber Horse is a piece of work created with thousands of infected computer and cell phone components. It illustrates the increasing use of malware in making cyberspace a hostile environment. Like in the legendary story of Troy, the Cyber … Continue reading

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Lurzer’s ARCHIVE 2/2016

JR/DutyFree: Duties. Agency: No, No, No, No, No, Yes Chief Creative Officer: Gideon Amichay, Creative team: Roni Schneider, Gil Aviyam, Liron Bey Yacov, Account Supervisor: Daphna Tsror, Designers: Liat Lapushin, Gali Namdar

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You Are What You Recommend

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Proud to be among them!

The American Marketing Association (AMA): Insights on Advertising form 12 Global Industry Leaders https://www.ama.org/publications/MarketingNews/Pages/advertising-predictions-experts-2016.aspx

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Duties

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Lurzer’s ARCHIVE 5/2015

The new Lurzer’s ARCHIVE has arrived with a bonus 🙂 Our VW ad.

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Still feeling excited

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One day…

Two years ago, when my book was published, I was fortunate to get flattering reviews from several distinguished sites such as Communication Arts, Lurzer’s Archive and Agency Spy (They even included a link to my book’s Amazon page!). Naturally, I shared the news on my … Continue reading

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