Monthly Archives: May 2012

It was a pleasure to meet Dov Seidman (author of the book “How”), at the Innovation Forum/IDC Herzliya, Israel. I loved his lecture about the “how” factor in business. It was smart and full of wisdom. Dov’s presentation was inspirational … Continue reading →

Every creative tries to push to the limits. Then, his creative director pushes further. Later, his chief creative officer will push harder. And finally, the worldwide chief creative officer will give it another last push. The 2012 New York Festival … Continue reading →

“There are no consumers out there. There are people. It’s about time we deleted the idea of ‘consumers’.” – Gideon Amichay  

To be different means to be alive. Extra miles are always good when it comes to innovation. People will appreciate it. Go for it!

– Mom, I’m the one, who is in charge of the weather.  The one, who is in charge of the temperature, of the atmosphere… – What do you mean by that? She asked me. – Mom, whenever there’s the right temperature, the right … Continue reading →