Monthly Archives: September 2012

Hot from Austria (2):

STANDARD: What is your advice for the Austrian Ad industry? Amichay: If the Austrians try to play Hollywood, they do not win… My appeal to the industry here: Be proud of your culture, your language, your history, and your local … Continue reading

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Hot from Austria

Horizont (Austrian marketing weekly newspapers): Headline of Cover: “It is about development and not perfection”. Copy under the picture: two advertisings titans came to Vienna to help the domestic creatives get more quality into their work. …

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“Gulyás > Hamburger”

I will speak tonight at the Reklamfeszt, Akvarium Klub, Budapest. “Gulyás > Hamburger” will be the speech title. What Eastern Europe and Hungary should do, in order to create better advertising?

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