“All the Ads that are Fit to Print”

Posted on October 16, 2015 by Gideon Amichay

You Are What You Recommend
We launched our new global campaign for Outbrain on the front page of the New York Times. Recommended by Outbrain: The New York Times front page

(Full text) “You Are What You Recommend. Five simple words of personal expression. It’s what we do. You may recognize us from the Internet by the label above. Outbrain recommends content more than six billion times a day. Content from the publishers, brands, and people you find most interesting and relevant to you. Today’s recommendation is the content you hold in your hands. To discover more, visit us at www.outbrain.com”.

Agency: No, No, No, No, No, Yes
Chief Creative Officer: Gideon Amichay, Creative team: Roni Schneider, Gil Aviyam, Yiftach Chozev, Strategy: Yoni Lahav, Account Supervisor: Shahar Ferber, Daphna Tsror, Tamar Heilweil; Designers: Liat Lapushin, Gali Namdar

Outbrain: Yaron Galai, Founder & CEO; Lisa LaCour, VP, Head of Global Marketing; Rich Ullman, VP Marketing

About Gideon Amichay

Founder & Chief Creative Officer of No, No, No, No, No, Yes a creative boutique based in Tel Aviv, focused on innovative advertising and marketing solutions. Instructor at SVA; International speaker about innovation, creativity and advertising; TEDx speaker. Former Chief Creative Officer, Joint Managing Partner (1994-2011) Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel. In 2010, Shalmor Avnon Amichay was acquired by WPP’s Y&R. Gideon Amichay led the agency to be the market leader in creativity and innovation, and one of the 3 biggest agencies in Israel since 1998. Won Israel’s best agency award – 7 times. Served as the President of the Direct Jury at the 2012 Cannes Lions Advertising Festival. Gideon created a TED talk at TEDx Jerusalem this coming November (2012) Gideon lives and works in TLV. Currently looking for challenging business problems and impossible briefs whatever the medium. More: Won 19 Cannes Lions the highest number of Lions, in the Israel advertising history. 2nd Media Agency of the Year, Cannes Lions 2008. 2nd PR Agency of the Year, Cannes Lions 2011. Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards. Won 9 Clio awards for Innovation, Content & Contact and more Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold). Won a special award from the United Nations (UN) (2010). Speaker: Cannes Lions , DLD Tel Aviv, New York Festival, Eurobest, IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 Washington D.C., SVA NY, Berlin School of Creative Leadership, Miami Ad School, Tel Aviv University and more. Lecturer: Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more. Worked for International brands: Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, Elmex, Vax, KitchenAid, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more. Berlin School of Creative Leadership Executive MBA, Leadership, Business, Creative 2006 – 2008. Bezalel Academy of Art and Design BA (HONORS), Design Advertising 1986 – 1990. Books: https://nononononoyes.com/hebrew-books "לא, לא, לא, לא, לא, לא, לא, כן"​ (Israel 2011) "נו, נו, נו, נו, נו, נו, נו, יס"​ (Israel 2016) "אלף בית של גימל" (Israel 2021) "No, No, No, No, No, Yes" (USA 2014) Available on Amazon (Hard cover & Kindle) at McNally Jackson (SoHo, New York) The book is about innovation & creativity and targeted at all creative minds.
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