It’s an incredible honor & pleasure to be appointed as CANNES LIONS 2012 DIRECT JURY PRESIDENT – Update

In the beginning there was direct.

Today, everyone understands that touching people and building true relationships, are at the heart of every message and every medium. Direct was, is and always will be the true essence of marketing. The art of relationship building, direct to the heart, delivered by every technology, is the challenge of our community.

Direct and emotional engagement isn’t only a game changer, but a life changer. Its true greatness however, lies in the fact it’s no longer confined and owned by marketers alone. That knowledge has crossed over to the people. People, not “consumers”.

My first “date” with the Cannes Advertising Festival was 15 years ago. Since then, our relationship has grown stronger and deeper. It has become part of my life, which is why it’s such a great honor for me to be the 2012 Cannes Direct Lions Jury president.

Relationships are built over time, there are no shortcuts and they are worth investing in. So look around and build one. Because relationships have the power to change the world.

At Cannes that is what counts. Building relationships and evolving them. Together with the Cannes Direct Jury, which I am looking forward to meeting, we will go hunting for every proven innovation in that art.

Gideon Amichayhttp://www.canneslions.com/awards/juror.cfm?jurer_id=15&jury_id=4

About Gideon Amichay

Founder & Chief Creative Officer of No, No, No, No, No, Yes
a creative boutique based in New York City, focused on innovative advertising and marketing solutions.

Instructor at SVA; International speaker about innovation, creativity and advertising; TEDx speaker.

Former Chief Creative Officer, Joint Managing Partner (1994-2011)
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel.

In 2010, Shalmor Avnon Amichay was acquired by WPP’s Y&R.

Gideon Amichay led the agency to be the market leader in creativity and innovation, and one of the 4 biggest agencies in Israel since 1998. Won Israel’s best agency award – 7 times.

Served as the President of the Direct Jury at the 2012 Cannes Lions Advertising Festival.
Gideon will be doing a TED talk at TEDx Jerusalem this coming November (2012)

Gideon lives and works in NYC. Currently looking for challenging business problems and impossible briefs whatever the medium.

More:
Won 19 Cannes Lions (2008 – 12) the highest number of Lions, in the Israel advertising history.
2nd Media Agency of the Year, Cannes Lions 2008.
2nd PR Agency of the Year, Cannes Lions 2011.

Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards (2008 – 11).

Won 9 Clio awards for Innovation, Content & Contact and more (2008 – 11).

Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold).

Won a special award from the United Nations (UN) (2010).

Speaker: Cannes Lions 2011, DLD Tel Aviv 2011, New York Festival 2010, Eurobest 2009, IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 Washington D.C. and more.

Lecturer: Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more.

Work for International brands:
Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, Elmex, Vax, KitchenAid, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more.

Berlin School of Creative Leadership
Executive MBA, Leadership, Business, Creative 2006 – 2008.

Bezalel Academy of Art and Design
BA (HONORS), Design Advertising 1986 – 1990.

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