– Mom, I’m the one, who is in charge of the weather. The one, who is in charge of the temperature, of the atmosphere…
– What do you mean by that? She asked me.
– Mom, whenever there’s the right temperature, the right weather, people can be more creative.
Plenary Panel: ‘Broadening the Conversation’ with Ambassador Ido Aharoni, Consul General of Israel in New York; Scott Siff, CEO, BrandAsset Consulting, Y&R; Zavi Apfelbaum, Senior Head of Brand Management at Israeli Ministry of Foreign Affairs; and Gideon Amichay, former Chief Creative Officer and Joint Managing Partner in Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv. Moderated by: Gil Lainer, Consul for Public Affairs, Consulate General of Israel in New York