Book

NO, NO, NO, NO, NO, YES , Insights From a Creative Journey
By Gideon Amichay; Introduction by Keith Reinhard; Foreword by Richard Wilde

Available at McNally Jackson Books – 52 Prince St, Soho – New York
Was available at The MoMA store – The Museum of Modern Art, New York (2014-2017)

Available on: Amazon, Kindle

Book site: nononononoyes.com

Reviews & Endorsements

Keith Reinhard is Chairman Emeritus of DDB Worldwide and a legendary adman. I’m honored to have his introduction for my book. Thank you Keith.

Intro / Keith Reinhard

Gideon Amichay defies easy characterization. In appearance he is elegant and soft-spoken. His gentle manner gives no clue to the imagination that rages inside. His mind is a seemingly continuous eruption of original observations and surprising ideas – often brilliant and always provocative.

Though Gideon is a native of Israel now residing in New York, he travels the world, and when asked where he lives, he answers: “I live on Earth.” He is a storyteller, an artist, an entrepreneur and a teacher. But most of all, Gideon Amichay is a keen observer who sees the world differently, then arrives at insightful conclusions for us to consider, or imaginative solutions to vexing problems.

I admire Gideon’s ability with both pencil and camera and his obvious belief that a touch of whimsy not only engages our attention but also helps us understand and remember. And as someone who has spent a lifetime trying to bring creative ideas to life in advertising, I can personally (and painfully!) identify with Gideon’s assertion that the cost of creativity, as he puts it, is that we are never truly satisfied.

I like Gideon Amichay because he always makes me think. Readers of this book will be made to think as well. My suggestion is that the book be kept handy as a touchstone for creative people who need a quick and ready dose of inspiration. Open any page of No, No, No, No, No, Yes! It will open your mind.

Keith Reinhard
Chairman Emeritus
DDB Worldwide

Resurrecting ‘NO’
The Boston Globe // Opinion Sunday //
By Stephanie Fairyington // March 30

…”New Yorker cartoonist Gideon Amichay, a native of Israel, also had a toughie for a mom. “The composition is, well, so-so,” he quotes her saying of his childhood drawings in his new illustrated book, “No, No, No, No, No, Yes: Insights from a Creative Journey.” But he goes on to argue that her critiques helped him flourish into the successful artist and ad man he is today.
Amichay identifies three types of “no”: The one that makes us try harder; the one that inspires us to rethink our visions; and finally, the one that moves us into a different direction. In my career, I’ve accumulated more “nos” than an out-of-work actor. But amid this stream of rejection are the editors who have said “no” with the kind of encouragement and feedback that Amichay applauds, pushing my idea to the next evolution, challenging me to think with more nuance, and, ultimately, facilitating my growth as a writer.” …

Full article

“A must read”
Communication Arts //

May/June 2014
Illustration Annual 55 //

By Stephanie Orma

“Gideon Amichay’s amusing, poignant and refreshingly relatable tales challenge our relationship with the loaded word”

“One of the best kick-in-the-butt pep talks ever.”

“The new book NO, NO, NO, NO, NO YES is an inspiring must read for every creative.”

‘How Creatives Should View ‘NO’
As The First Step To Getting A ‘YES’

PSFK //
Design // Advertising // Digital //
By Sara Roncero Menedez
// March 17

“Amichay’s tale and philosophy [are] an inspiration to creatives in all businesses and industries.”

“… Like Amichay’s advertising, the book is set up in an unconventional way that ends up emphasizing the message better than the standard format would have.”

Full article

Weekend Heller //
By Steven Heller //
March 14

“Taking NO for an answer” By Steven Heller

Full article

International
Lurzer’s ARCHIVE
//
New Books
By Michael Weinzetti
//
Vol. 1 2014

“Gideon Amichay is the man who pretty much singlehandedly put Israel on the world map in terms of creative advertising. … This beautifully produced volume…tells us how to embrace the rejections creatives are bound to encounter in their lives.”


Richard Wild is Chair of Advertising and Design Departments at School of Visual Arts New York. I’m honored to have his foreword for my book. Thank you Richard.

Foreword / Richard Wilde

No, No, No, No, No, Yes is an amazing story that chronicles Gideon Amichay’s rise as a force in the rarefied domain of critical thinking.

In the world of visual communications, Gideon is one of the few individuals who has mastered the art of problem solving, an unteachable discipline. His accomplishments have expanded to include author, entrepreneurialist and teacher.

I’ve pondered for some time trying to understand how Gideon was able to achieve such success, and the one possible explanation I’ve come up with to unravel this enigma is a combination of various factors that have resulted in this achievement. By undertaking the seemingly impossible task of creating hundreds and hundreds of conceptual illustrations with the intent of being accepted into, arguably the most difficult venue, The NEW YORKER magazine, fostered the emergence of persistence, perseverance and endurance. These qualities were coupled with an essential inner sense of confidence, which can be traced back to what Gideon refers to as his first creative director, his mother, Rachel.

By focusing on illustration and by developing a voice based on conceptual ingenuity, this unique conceptual ability aided Gideon when he undertook the task of being an art director in the world of advertising. He entered this field without any of the dogma that is inherent in advertising education. This gave him the opportunity to embark on projects in the world of advertising with a new and untainted vision. His innovative ideas were challenged again and again, which met with every conceivable “NO”, which he took as an opportunity, a challenge that enlivened him and gave meaning to his life. He understood that one must embrace the roadblocks, not react to them, and it is at this very place where his genius emerged and flourished

Gideon mastered the art of storytelling, which is the foundation of all successful social media. This has become a tool in his arsenal where today, his concepts are so provocative that the media extends his work tenfold.

Gideon has now undertaken the task of educator at both the undergraduate and graduate levels. The courses that he teaches set the stage for others to enter the world of risk taking, love of process, coupled with a spirit to embrace new challenges.

Gideon Amichay understands the pathway toward creativity where he does not have to knock down walls, which is time consuming and unproductive; he knows the secret of how to simply walk around them.
Teaching the intricacies of his journey to others will be Gideon Amichay’s legacy.

Richard Wilde
Chair of the Advertising Department at School of Visual Arts New York
Chair of the Design Department at School of Visual Arts New York

Thomas Manss & Company
January 14

“This book will make you think “No, No, No, No, No, Yes” is the title of Gideon Amichay’s latest book, and the name of his agency (imagine answering the phone…amazing). The book made us think… a lot. As creatives, what do we do when people say “no”? Do we keep trying until they say “yes”? How much do we believe in what we do? How confident are we? You can buy the book or watch the TED talk. There is a lot to learn…”

YES MEN January 27

INK SPILL // By Michael Maslin // February 23

“This delightful book … Most anyone who’s had the dream of contributing art to the magazine will relate to Mr. Amichay’s story. The evolution of his New Yorker rejections is well chronicled and novel.”

DB: please can you tell about your background and what lead you to the job you have today?
GA: I stared as a cartoonist and a writer. my first cartoon was published when I was fourteen. at fifteen I became the sports cartoonist for ma’ariv, which was one of the two leading newspapers in the israel. I loved sports so it was a perfect combination. there were several cartoonists who influenced me, but most of all I admired saul steinberg because of his sophisticated thinking.
when I was twenty-two I went to bezalel art and design academy in jerusalem where I studied design (there was no class for cartooning). in 1989 I was sent on an exchange student program to the school of visual arts in new york where I was taught by paul peter porges and the great guy billout who, for me, is probably the cleverest illustrator I know of. both definitely had a big influence on me.” Full article

Graphic Design USA
January 2014
Full article

Agency SPY // By Erik Oster // December 3, 2013

… Amichay’s book is really about the importance of hearing “no,” something often forgotten in the era of instant gratification. “No” doesn’t have to be spirit-breaking, “No usually comes with a comma,” Amichay says. He makes a point of distinguishing between the automatic “no” that comes from fear of the unknown, the skeptics, those who would like to play it safe, and the constructive “no” that makes you reconsider an idea or take a new direction. He urges his readers to develop their personal relationship with the word. Amichay explores all the times you’ll hear “no” in advertising: from creative collaborators, from bosses, from clients. Behind the “no” schtick is a great look at Amichay’s career in advertising and some of the interesting campaigns he’s been involved with, from the beginning of his career at Grey Tel Aviv up until his 2010 resignation after spending nearly two decades as CCO/joint managing partner of Shalmor Avnon Amichay Y&R.

… The book is a pleasant, easy read, and you could do a lot worse if looking for an inspirational text, especially one dealing with advertising… Full article

“My mother was a Jewish mother.

Naturally, my Jewish mother, like all Jewish mothers, wanted me to be a doctor, or a lawyer… or as she used to say, “Be something!”…” Full article

“In No, No, No, No, No, Yes. Insights From A Creative Journey, award winning creator of visionary ad campaigns (Cannes Lions, Clios); ad exec (the Shalmor Avnon Amichay/Y&R agency); cartoonist (The New Yorker); speaker (TEDx); and teacher (School of Visual Arts) Gideon Amichay demonstrates that “No” is not a barrier to success – it’s a facilitator. “No” is not the end, but rather an essential tool for direction, motivation and innovation.” …
Full article

UNDER-CONSIDRATION // December 2013 // “An Encouraging Read”

Issue 30 //
March 2014 //
A fundamentally optimistic approach
to life

Even more than that, it is, as he explains in the interview below, a fundamentally optimistic approach to life.
For 18 years he was the creative partner at Shalmor Avnon Amichay Y&R, where he put not just the agency but Israel on the international map of creativity, with 19 Cannes Lions among hundreds of other international awards.
In 2012 he was President of the Cannes Lions jury for Direct. (For the Directory interview with him at this time, see: http://www.youtube.com/watch?v=Lard49Brfhs)
Patience, persistence and stubbornness are qualities to be found in most creative people. Amichay has an abundance of all three as well as an ability to reinvent himself regularly. Cartoonist, writer, art director, teacher, designer, thinker, author, businessman, he is all of the above.
Directory is proud to be able to reproduce a part of his book, with thanks to the author and publisher, but first wanted to talk to Gideon himself about his past, his present and his future as a creative person.

Full article

0 Responses to Book

  1. PeterSpeal says:
    Your comment is awaiting moderation.

    Factor clearly applied!!
    http://cialisttk.com/
    when is cialis going generic
    cheap cialis
    cialis sirve para las mujeres
    [url=http://cialismsnntx.com/]buy cialis online[/url]

  2. PeterSpeal says:
    Your comment is awaiting moderation.

    Appreciate it, Quite a lot of postings!

    http://cialispego.com/
    cialis tadalafil fiyatД± generic cialis cialis recomendaciones [url=http://cialismsnntx.com/]cheap cialis[/url]
    entact e cialis
    cialis drug prices
    cialis or levitra cual es mejor
    cialis takes effect within
    cialis centurion
    private prescription cost cialis

  3. PeterSpeal says:
    Your comment is awaiting moderation.

    Good forum posts, Appreciate it!
    http://cialismsnrx.com/
    splitting cialis 20mg cialis 20mg preise fГјr cialis in spanien [url=http://cialispego.com/]cialis 20 mg[/url]
    posso tomar meio comprimido cialis
    melhor viagra levitra cialis
    cialis 10mg pmp
    taking cialis without ed
    comprar cialis en portugal
    fast shipping cialis

  4. PeterSpeal says:
    Your comment is awaiting moderation.

    Kudos, Plenty of information!

    http://cialismsnrx.com/
    cialis sendt fra europa generic cialis cialis 20 alcohol [url=http://cialismsnrx.com/]buy cialis online[/url]
    cialis debeka erstattung
    cialis canada bph
    buy cialis online in south africa
    cialis vente belgique
    nombre genГ©rico del cialis
    buy cialis canadian pharmacy

  5. PeterSpeal says:
    Your comment is awaiting moderation.

    Many thanks. Plenty of tips.

    http://cialispego.com/
    composizione chimica del cialis cialis without a doctor prescription can you take cialis with arginine [url=http://cialismsnntx.com/]buy cialis online[/url]
    cialis feet swelling
    using out of date cialis
    funny or die cialis
    achat cialis en inde
    puedo usar cialis aunque no tenga disfuncion erectil
    cialis sin receta en espaГ±a

  6. PeterSpeal says:
    Your comment is awaiting moderation.

    You actually explained that exceptionally well.
    http://cialismsnrx.com/
    cialis prescribed online generic cialis cialis commercial lyrics [url=http://cialispego.com/]cialis without a doctor prescription[/url]
    how long does cialis last 10mg
    medicamento generico cialis
    cialis pode ser partido
    price of cialis in ksa
    the cialis bathtubs
    cialis satan eczaneler istanbul

  7. PeterSpeal says:
    Your comment is awaiting moderation.

    Kudos! Great information!
    http://cialismsnrx.com/
    penicillin und cialis buy cialis online viagra cialis srbija [url=http://cialisttk.com/]cialis without a doctor prescription[/url]
    legitimate online cialis
    cialis 5 mg prezzo in svizzera
    comentarios de cialis
    can taking cialis cause ed
    cialis hitzewallungen
    cialis pubblicitГ 

  8. PeterSpeal says:
    Your comment is awaiting moderation.

    You reported that fantastically.
    http://cialismsnrx.com/
    cialis 5 mg cp pellic cheap cialis cialis online dove comprare [url=http://cialismsnntx.com/]cialis generic[/url]
    cialis savings program
    cialis effect blood pressure
    cialis myeloma
    cialis kör eder mi
    cialis dosierung erfahrungen
    cuanto cuesta el cialis en mexico

  9. PeterSpeal says:
    Your comment is awaiting moderation.

    Really many of excellent advice!
    http://cialismsnntx.com/
    what is cialis drug buy cialis online para que sirve el medicamento cialis [url=http://cialismsnrx.com/]cialis online[/url]
    dosis de cialis
    blue cross blue shield federal cialis
    le prix de cialis 20mg
    cialis meccanismo di azione
    26 years old cialis
    miten cialis toimii

  10. PeterSpeal says:
    Your comment is awaiting moderation.
  11. PeterSpeal says:
    Your comment is awaiting moderation.

    Wow many of beneficial material.
    http://cialispego.com/
    dove posso acquistare il cialis cialis generic cialis bula medicamento [url=http://cialismsnrx.com/]cialis generic[/url]
    cialis en valladolid
    cialis karaciДџere etkisi
    where can i get cialis cheap
    cialis 10mg everyday
    cialis time to act
    tempo para fazer efeito cialis

  12. Marcusles says:
    Your comment is awaiting moderation.

    This is nicely put. .
    http://cialismsnntx.com/
    diferentes presentaciones de cialis cialis 20mg posologie du cialis 5mg [url=http://cialisttk.com/]buy cialis online[/url]
    cialis heart arrhythmia
    australian suppliers cialis
    kosten cialis Г¤gypten
    le meilleur cialis ou viagra
    wirkung von cialis 5mg
    cialis venta en linea

  13. Marcusles says:
    Your comment is awaiting moderation.

    Seriously tons of excellent tips!
    http://cialisttk.com/
    cialis in netherlands cialis 20 mg cialis generico pagamento in contrassegno [url=http://cialispego.com/]cialis 20 mg[/url]
    cialis 30 day free voucher
    mixing poppers and cialis
    allergic reaction to cialis
    apa itu cialis dan viagra
    comprar cialis online andorra
    cialis cvs price

  14. Marcusles says:
    Your comment is awaiting moderation.

    This is nicely expressed. .
    http://cialismsnntx.com/
    le cialis de lilly cialis 20mg cialis da 5 mg funziona [url=http://cialismsnntx.com/]cialis without a doctor prescription[/url]
    precio cialis 5 mg mexico
    walmart cost for cialis
    durГ©e d’effet du cialis
    cialis tinnitus treatment
    cialis rezeptfrei in spanien
    diferença viagra cialis

  15. Marcusles says:
    Your comment is awaiting moderation.

    Incredible plenty of beneficial tips.
    http://cialismsnrx.com/
    dosierung cialis cialis generic gГјnstig cialis generika [url=http://cialismsnrx.com/]buy cialis online[/url]
    el cialis requiere receta
    efek pemakaian cialis
    free trial cialis canada
    cialis rezeptfrei empfehlung
    cialis and high blood pressure medicine
    nebenwirkungen viagra cialis levitra

  16. Marcusles says:
    Your comment is awaiting moderation.
  17. Marcusles says:
    Your comment is awaiting moderation.

    Nicely put, Kudos!
    http://cialismsnntx.com/
    er cialis farlig cialis online cialis 10 mg erfahrungsberichte [url=http://cialismsnntx.com/]cheap cialis[/url]
    embalagens de cialis
    cialis provoca arritmias
    cialis function
    elimination cialis
    cialis stimulation
    pastillas impotencia cialis

  18. Marcusles says:
    Your comment is awaiting moderation.
  19. Marcusles says:
    Your comment is awaiting moderation.

    Lovely stuff, Cheers!
    http://cialismsnrx.com/
    cialis one-a-day impotence pill cialis online cialis 20mg shop [url=http://cialispego.com/]buy cialis online[/url]
    cialis jovenes yahoo
    cialis 20mg О±ОіОїПЃО±
    que pastilla es mejor viagra cialis o levitra
    cialis use in bph
    cialis daily use dosage
    cialis 5 mg yeterli

  20. Marcusles says:
    Your comment is awaiting moderation.

    Incredible tons of helpful advice.
    http://cialisttk.com/
    pode beber depois de tomar cialis generic cialis cialis sans ordonnance canada [url=http://cialisttk.com/]generic cialis[/url]
    why cialis doesn work
    cialis 5 mg o 10 mg
    cialis 5 al bisogno
    differenza fra cialis e levitra
    cialis generyczny gdzie kupić
    cialis pills what are for

  21. Marcusles says:
    Your comment is awaiting moderation.

    Kudos! Awesome information.
    http://cialispego.com/
    tylenol cialis cialis 20 mg online store cialis [url=http://cialisttk.com/]cheap cialis[/url]
    tomo enalapril puedo tomar cialis
    cialis 5 mg prezzi
    cialis quotidiennement
    generic cialis gnc
    cialis 20 mg doz
    cialis 5 mg deutschland

  22. Marcusles says:
    Your comment is awaiting moderation.

    Helpful knowledge. Appreciate it.
    http://cialisttk.com/
    difference between staxyn and cialis buy cialis online how much does cialis cost per pill at walmart [url=http://cialismsnrx.com/]cheap cialis[/url]
    can i take cialis with escitalopram
    side effects of cialis pills
    dove comprare viagra o cialis
    ordering cialis online legal
    cialis wo frei erhältlich
    cialis pills philippines

  23. Marcusles says:
    Your comment is awaiting moderation.

    Amazing many of very good information!
    http://cialispego.com/
    preço cialis e viagra cheap cialis cialis 5 mg ou 20 mg [url=http://cialisttk.com/]cialis 20mg[/url]
    cialis gittigidiyor
    cialis 150 mg
    cialis 5g
    giudizi sul cialis
    quem tem diabete pode tomar cialis
    is cialis covered by tricare for life

  24. Marcusles says:
    Your comment is awaiting moderation.

    Nicely put. With thanks!
    http://cialispego.com/
    cialis 5 mg tratamiento cialis without a doctor prescription qual o melhor cialis levitra ou viagra [url=http://cialisttk.com/]cialis generic[/url]
    cialis generic from india
    cialis 1.10 per pill
    cialis androgel
    half dose of cialis
    where can i buy cialis in thailand
    precio del cialis en farmacias de espaГ±a

  25. Marcusles says:
    Your comment is awaiting moderation.

    You explained that very well.
    http://cialismsnntx.com/
    cialis one time dosage cialis online cialis post surgery [url=http://cialismsnrx.com/]cialis without a doctor prescription[/url]
    venta de cialis en barcelona
    cialis foggia
    what does cialis do to the body
    cuanto cuesta pastillas cialis
    cialis generico preço sp
    cialis generico mastercard

  26. Marcusles says:
    Your comment is awaiting moderation.
  27. Marcusles says:
    Your comment is awaiting moderation.

    Awesome posts. Appreciate it.
    http://cialismsnntx.com/
    cialis 5 mg diaria cialis generic cialis farmacias similares mexico [url=http://cialismsnrx.com/]cialis without a doctor prescription[/url]
    storing cialis in fridge
    deutsche online apotheke cialis
    cialis daily or when needed
    can you mix cialis and xanax
    cialis 5 mg and alcohol
    cialis sublingual brasil

  28. Marcusles says:
    Your comment is awaiting moderation.

    Thanks a lot! I appreciate it!
    http://cialismsnntx.com/
    expiration date of cialis cialis 20mg posologie cialis 40 mg [url=http://cialisttk.com/]cialis without a doctor prescription[/url]
    ervaring cialis once a day
    generique cialis teva
    prix du cialis en suisse
    il cialis fa male agli ipertesi
    can i cut cialis pill in half
    cialis and other drugs

  29. Marcusles says:
    Your comment is awaiting moderation.

    Superb postings, With thanks!
    http://cialispego.com/
    uso de cialis en mujeres generic cialis apotik k24 jual cialis [url=http://cialispego.com/]cialis 20 mg[/url]
    piu potente del cialis
    miglior sito online cialis
    cialis kao lek
    cialis diario en mexico
    where to buy cialis in hong kong
    celexa cialis interaction

  30. Marcusles says:
    Your comment is awaiting moderation.

    Thanks. Ample facts.

    http://cialismsnrx.com/
    cialis eczanede kac para cialis 20 mg medicinale equivalente cialis [url=http://cialismsnrx.com/]cialis 20 mg[/url]
    cialis hace efecto
    cialis 20 mg equivalent to viagra
    test du cialis
    does blue cross pay for cialis
    ako funguje cialis
    discount cialis with prescription

  31. Marcusles says:
    Your comment is awaiting moderation.
  32. Marcusles says:
    Your comment is awaiting moderation.

    Nicely put, Thanks.
    http://cialismsnrx.com/
    precio cialis original farmacias cheap cialis cialis dla mЕ‚odych [url=http://cialispego.com/]cialis 20mg[/url]
    tomar cialis vencido
    what happens if a woman took cialis
    ricetta bianca cialis
    para que sirve cialis diario
    cialis 20mg 4 dosierung
    pastiglia di cialis

  33. Marcusles says:
    Your comment is awaiting moderation.

    Whoa lots of excellent data!
    http://cialismsnrx.com/
    buy cialis from thailand cialis 20 mg buy cialis cheap canada [url=http://cialismsnrx.com/]buy cialis online[/url]
    how often can we take cialis
    cialis 20 mg tablets uk
    combinaison viagra cialis
    cialis gegen höhenkrankheit
    viagra and cialis compared
    cialis 28 tablets

  34. Marcusles says:
    Your comment is awaiting moderation.

    Wonderful material. Thanks a lot!
    http://cialispego.com/
    cuales son las consecuencias de tomar cialis buy cialis online cialis painful ejaculation [url=http://cialismsnrx.com/]cialis without a doctor prescription[/url]
    cialis im angebot
    what dosage of cialis should i use
    andrologia cialis
    conditionnement cialis 5mg
    quanto costa il cialis in brasile
    cialis severe leg pain

Leave a Reply

Your email address will not be published. Required fields are marked *