Print


JR/DutyFree: Duties.

Agency: No, No, No, No, No, Yes
Chief Creative Officer: Gideon Amichay, Creative team: Roni Schneider, Gil Aviyam, Liron Bey Yacov, Account Supervisor: Daphna Tsror, Designers: Liat Lapushin, Gali Namdar

VW: The Beetles. The Temptations.
The sensational new price.

Agency: No, No, No, No, No, Yes
Chief Creative Officer: Gideon Amichay, Creative team: Roni Schneider, Gil Aviyam, Account Supervisor: Daphna Tsror, Designers: Liat Lapushin, Gali Namdar

Outbrain: “Recommended by Outbrain”
(Full text) “You Are What You Recommend. Five simple words of personal expression. It’s what we do. You may recognize us from the Internet by the label above. Outbrain recommends content more than six billion times a day. Content from the publishers, brands, and people you find most interesting and relevant to you. Today’s recommendation is the content you hold in your hands. To discover more, visit us at www.outbrain.com”.

Agency: No, No, No, No, No, Yes
Chief Creative Officer: Gideon Amichay, Creative team: Roni Schneider, Gil Aviyam, Yiftach Chozev, Strategy: Yoni Lahav, Account Supervisor: Shahar Ferber, Daphna Tsror, Tamar Heilweil; Designers: Liat Lapushin, Gali Namdar
Outbrain: Yaron Galai, Founder & CEO; Lisa LaCour, VP, Head of Global Marketing; Rich Ullman, VP Marketing

DOGTV: “Focus group”, “Dressing room”, “Set”
Agency:NO, NO, NO, NO, NO, YES. New York. Client: DOGTV
Founder & Chief creative officer: Gideon Amichay, Creative director: Yaneev Avital, Creative team: Xingpei Wang, Matthew Devasto, Designer: Liat Lapushin, Illustrators: Asaf Hanuka, Ruth Gwily, Itamar Daube. DOGTV: Executive Chairman: Yossi Uzrad, CEO: Gilad Neumann, CCO: Ron Levi, CMO: Zuri Guterman, COO: Aviv Mesa

Heinz, “Sweat”
Shalmor Avnon Amichay / Y&R Tel Aviv

Stella Artois, “Security Camera”
Shalmor Avnon Amichay / Y&R Tel Aviv

Orange, “Text Messaging”
Winner of a Cannes Lion

Shalmor Avnon Amichay / Y&R Tel Aviv

Heinz, “Last Drop”
Shalmor Avnon Amichay / Y&R Tel Aviv

Steimatzky, “Read More”
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

Orange, “Don’t text and drive”
Winner of a Clio Award
Shalmor Avnon Amichay / Y&R Tel Aviv

 

Steimatzky, “Play Less”
Shalmor Avnon Amichay / Y&R Tel Aviv

Getty Images, “Inspiring brands since 1974”
Shalmor Avnon Amichay / Y&R Tel Aviv

Mercedes Benz: “Left Brain/Right Brain”
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

Aids Task Force, “Blood cells”
Shalmor Avnon Amichay / Y&R Tel Aviv

 

Drawings

“On the fast track” , The New Yorker magazine, 09/11/1995

“Fishing” , The New Yorker magazine, 01/16/1995

“Crosswording”

“Snowman”

“Island”

“The Rear Window”

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