Intergrated & Digital

WIKIPEDIA, “Create an Article”
Agency: No, No, No, No, No, Yes New York

Chief creative officer: Gideon Amichay, Creative team: Gideon Amichay, Guy Bar, Designer Liat Lapushin, Client: Wikipedia Israel, Chairman: Itzik Edri (pro bono), Amos Maroon, Amir Aharoni, ‘Channel 2’ news credits: CEO: Avi Vies, VP Content: Hilik Sharir, VP New Media and Chief Director: Avi Atias, DP: Eyal Ben Yaish, Video Editor: Eran Va’aknin, Producer: Omri Barak, Journalists:, Roni Daniel, reporter and commentator on military affairs and defense, Keren Marciano, channel 2 economic affairs reporter, Ehud Ya’ari, reporter and commentator on Middle Eastern affairs, Amit Segal, channel 2 political reporter, Sivan Rahav Meir, news anchor and a senior reporter

DOGTV, “CROWDOG SOURCING” project
Agency: No, No, No, No, No, Yes New York

Chief creative officer: Gideon Amichay, Designer Liat Lapushin; Production: Hooligans
Client:DOGTV; Yossi Uzrad – Executive Chair; Gilad Neumann – Chief Executive Officer; Aviv Messa – Chief Operating Officer; Ron Levi – Chief Content Officer; Zuri Guterman – Chief Marketing Officer; Amir Tzur – Head of Digital; Beke Lubeach – Director of US Marketing; PR – Atomic PR

Strauss Group, “All Names in the Country Share the Logo”
Winner of a Cannes Lion

Shalmor Avnon Amichay / Y&R Tel Aviv

Strauss Danone, “Co Branding with Consumers”
Finalist for Branding at Cannes Lions
Winner of a Gold EFFIE
Shalmor Avnon Amichay / Y&R Tel Aviv

Strauss- “Creating Wonder Out of Basics”
Finalist for Branding at Cannes Lions
Shalmor Avnon Amichay / Y&R Tel Aviv

Atzum, “Women For Sale”
Winner of 2 Cannes Lions

Winner of a Clio Award
Winner of a Gold EFFIE
Shalmor Avnon Amichay / Y&R Tel Aviv

Aids Task Force, “SDIA Project”
Winner of 3 Cannes Lions

Winner of 3 Clio Awards
Winner of a Gold EFFIE
Shalmor Avnon Amichay / Y&R Tel Aviv

Colgate, “Clean the comment”
Winner of 2 Cannes Lions

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

Orange, “On/Off banner/site”
Winner of a Cannes Lion

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv


Atzum, “Women Comparison”
Shalmor Avnon Amichay /Y&R Interactive Tel Aviv


Yellow Pages, “Location Based Banner”
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

VAX, “The Banner that Sucks”
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv

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