SOON

http://nononononoyes.com/

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Smart Parking

When the Pango US launch brief landed on our table, we all racked our brains to come up with the best and most interesting solution.
By all of us, I mean the team in the US and the team in Israel. After we racked our brains big time, we decided to build a brain, instead.
I am pleased to present the Smart Parking installation that features on the central square of Scranton Pennsylvania as part of the official Pango launch.

Agency: No, No, No, No, No, Yes. New York. Client: Pango Shyyny USA LLC
Chief Creative Officer: Gideon Amichay, Creative Director: Yaneev Avital, Creative team: Matt Devasto, Xingpei Wang, Designer: Liat Lapushin, Producer: Ken Yagoda, Artist: Basia Goszczynska

http://wnep.com/2013/05/28/pango-promises-easier-parking-in-scranton/

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No, No, No, No, No, Yes @ TEDx Jerusalem

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No, No, No, No, No, Yes. TEDx Jerusalem, December 2012

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No, No, No, No, No, Yes!

Tonight at the JNF BUILDING, 42 EAST 69TH STREET

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>

Problem Solving > Advertising
Content > Promotion
Product > Communication
Innovation > Creativity
?>!

From my last talk

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Hot from Austria (2):

STANDARD: What is your advice for the Austrian Ad industry?

Amichay: If the Austrians try to play Hollywood, they do not win… My appeal to the industry here: Be proud of your culture, your language, your history, and your local brands. Be very Austrian.

http://derstandard.at/1348283752796/Macht-wuetend-wenn-man-die-Schuld-Kunden-zuweist

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Hot from Austria

Horizont (Austrian marketing weekly newspapers):

Headline of Cover: “It is about development and not perfection”.

Copy under the picture: two advertisings titans came to Vienna to help the domestic creatives get more quality into their work. …

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“Gulyás > Hamburger”

I will speak tonight at the Reklamfeszt, Akvarium Klub, Budapest.
“Gulyás > Hamburger” will be the speech title.
What Eastern Europe and Hungary should do, in order to create better advertising?

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Headline translation: Average is not enough.

I’ll be in Vienna, on Monday September the 17th. Headline translation: Average is not enough.

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