No, No, No, No, No, Yes @ TEDx Jerusalem

Posted in Innovation | Leave a comment

No, No, No, No, No, Yes. TEDx Jerusalem, December 2012

Posted in Innovation | Leave a comment

No, No, No, No, No, Yes!

Tonight at the JNF BUILDING, 42 EAST 69TH STREET

Posted in Innovation | Leave a comment

>

Problem Solving > Advertising
Content > Promotion
Product > Communication
Innovation > Creativity
?>!

From my last talk

Posted in Innovation | 1 Comment

Hot from Austria (2):

STANDARD: What is your advice for the Austrian Ad industry?

Amichay: If the Austrians try to play Hollywood, they do not win… My appeal to the industry here: Be proud of your culture, your language, your history, and your local brands. Be very Austrian.

http://derstandard.at/1348283752796/Macht-wuetend-wenn-man-die-Schuld-Kunden-zuweist

Posted in Innovation | Leave a comment

Hot from Austria

Horizont (Austrian marketing weekly newspapers):

Headline of Cover: “It is about development and not perfection”.

Copy under the picture: two advertisings titans came to Vienna to help the domestic creatives get more quality into their work. …

Posted in Innovation | Leave a comment

“Gulyás > Hamburger”

I will speak tonight at the Reklamfeszt, Akvarium Klub, Budapest.
“Gulyás > Hamburger” will be the speech title.
What Eastern Europe and Hungary should do, in order to create better advertising?

Posted in Innovation | Leave a comment

Headline translation: Average is not enough.

I’ll be in Vienna, on Monday September the 17th. Headline translation: Average is not enough.

Posted in Innovation | Leave a comment

ADERWISE

Life behind ads
http://www.aderwise.com/gideon-amichay

Posted in Innovation | 1 Comment

5 insights | Cannes Lions 2012:

Innovation > Creativity
Problem solving > Advertising
For good > for business
Product > Communication
? > !

Posted in Innovation | Leave a comment