My New Book – 2021
Availvable at https://nononononoyes.com/hebrew-books

My New Book – 2021
Availvable at https://nononononoyes.com/hebrew-books
200,000 Families in Israel can’t reach a Jewish New Year’s festive meal.
To illustarte that distressing situation, LATET – a national charity organization lifted above the ground a large festive table at Israel’s prime location:Rabin Square in Tel Aviv, making it unreachable to people who pass by.
Idea & deasign : Gideon Amichay, Rony Scheinider, Gil Aviyam, Liron Ben Yacov, Zeev Ravid, Daphna Tsror, Tamar Heilweil, Liat Lapushin, Gali Snir Namdar, Moshe Benisti Photography: Chen Mika. Construction and Execution: Yaakov Turgeman, Meir Guri, Gadi Maimon (Jack Robinson). Lightning: Gil Teichman. Sound: Soundhaous. Production: LATET
The Cyber Horse is a piece of work created with thousands of infected computer and cell phone components. It illustrates the increasing use of malware in making cyberspace a hostile environment. Like in the legendary story of Troy, the Cyber Horse stands at the front gates of the Tel-Aviv cyber conference auditorium. Like its namesake, it conceals bad news and is waiting for the doors to open. The Cyber Horse was built as a tribute to the 2016 Cyber Week in Tel-Aviv University
Idea, design, & installation: No, No, No, No, No, Yes – Gideon Amichay, Rony Schneider, Liron Ben-Yacov, Gil Aviyam, Zeev Ravid, Daphna Tsror, Tamar Heilweil, Liat Lapushin, Gali Snir Namdar, Moshe Benisti, Yaakov Turgeman, Gadi Maimon
Agency: No, No, No, No, No, Yes
Chief Creative Officer: Gideon Amichay, Creative team: Roni Schneider, Gil Aviyam, Liron Bey Yacov, Account Supervisor: Daphna Tsror, Designers: Liat Lapushin, Gali Namdar
The American Marketing Association (AMA): Insights on Advertising form 12 Global Industry Leaders
https://www.ama.org/publications/MarketingNews/Pages/advertising-predictions-experts-2016.aspx