Category Archives: Innovation

STANDARD: What is your advice for the Austrian Ad industry? Amichay: If the Austrians try to play Hollywood, they do not win… My appeal to the industry here: Be proud of your culture, your language, your history, and your local … Continue reading →

Horizont (Austrian marketing weekly newspapers): Headline of Cover: “It is about development and not perfection”. Copy under the picture: two advertisings titans came to Vienna to help the domestic creatives get more quality into their work. …

I will speak tonight at the Reklamfeszt, Akvarium Klub, Budapest. “Gulyás > Hamburger” will be the speech title. What Eastern Europe and Hungary should do, in order to create better advertising?

I’ll be in Vienna, on Monday September the 17th. Headline translation: Average is not enough.

Life behind ads http://www.aderwise.com/gideon-amichay

Innovation > Creativity Problem solving > Advertising For good > for business Product > Communication ? > !

In Direct we admire the power of a relationship. Emotional engagement is not an option, it is the mission. We believe our Grand Prix (Small Business gets an official day by American Express) does exactly that. It’s a true game … Continue reading →

Shortlist – I really love it Bronze – I wish I’d done this Silver – I couldn’t have done it Gold – I could have never thought of it My Twitter @GideonAmichay

Here are my answers. “What advice would you give your 18-year-old self?” My advice would be: Follow your passion. Give it a real chance. Work hard at it. Put all your effort into making it happen. Life is not a … Continue reading →