STANDARD: What is your advice for the Austrian Ad industry?
Amichay: If the Austrians try to play Hollywood, they do not win… My appeal to the industry here: Be proud of your culture, your language, your history, and your local brands. Be very Austrian.
http://derstandard.at/1348283752796/Macht-wuetend-wenn-man-die-Schuld-Kunden-zuweist
Horizont (Austrian marketing weekly newspapers):
Headline of Cover: “It is about development and not perfection”.
Copy under the picture: two advertisings titans came to Vienna to help the domestic creatives get more quality into their work. …
I will speak tonight at the Reklamfeszt, Akvarium Klub, Budapest.
“Gulyás > Hamburger” will be the speech title.
What Eastern Europe and Hungary should do, in order to create better advertising?
I’ll be in Vienna, on Monday September the 17th. Headline translation: Average is not enough.
Innovation > Creativity
Problem solving > Advertising
For good > for business
Product > Communication
? > !
In Direct we admire the power of a relationship.
Emotional engagement is not an option, it is the mission.
We believe our Grand Prix (Small Business gets an official day by American Express) does exactly that.
It’s a true game changer.
Shortlist – I really love it
Bronze – I wish I’d done this
Silver – I couldn’t have done it
Gold – I could have never thought of it
My Twitter @GideonAmichay
Here are my answers.
“What advice would you give your 18-year-old self?”
My advice would be:
Follow your passion.
Give it a real chance.
Work hard at it.
Put all your effort into making it happen.
Life is not a sketch, it’s the execution.
“What is your motto for life?”
I always do what I love to do.
Some people, by mistake, call it “work”.
Having said that, I choose to combine what I love doing with what is really hard and challenging.
That’s a great place to be.
My Twitter @GideonAmichay
