Breaking News Ideas
No, No, No, No, No, Yes ® is a creative boutique, based in New York City, offers Ideas That Make News tailored to a client brief. We create disruptive ideas for disruptive companies. We work with clients across the US and in Israel and have teams in NYC and Tel Aviv. We are currently looking for challenging business problems and impossible media-neutral briefs. Coming soon: our new office in Tel Aviv.

No, No, No, No, No, Yes ® led by Gideon Amichay provides strategic & creative consulting services. For the past 25 years, Gideon Amichay has worked on hundreds tasks for a wide range of clients. Many of them are fortune 500 companies such as American Express, Mercedes Benz, Hyundai, Orange, Danone, Heinz, Stella Artois, Nestea, Strauss Group (Food & Beverage), Frito-Lay’s, Colgate Palmolive, Teva, Yellow Pages, Direct insurance, HOT TV, DogTV, Pango, Getty Images and nonprofit organizations such as Wikipedia, The Aids Task Force, The Atzum Task Force on Human Trafficking, The Israeli Spirit and more.

Current clients & projects: DogTV USA / Worldwide, Mercedes-Benz Israel, Hyundai Israel, Nestea, Aplied Materials, ZIM, Tel Aviv University, BARKAN Vinery Israel, TEMPO Soda, Strongbow Israel, Kimbo Coffee Israel, Heineken Israel, Lupa Israel, Wikipedia Israel, The Blavatnik Interdisciplinary Cyber Research Center at Tel Aviv University, 9/11 Memorial Museum NY, School of Visual Arts NY

Public Speaking
Gideon Amichay is an international public speaker about innovation, creativity and advertising in some of the most prestigious venues around the world. He is a lecturer at the School of Visual Arts in New York (“Innovation in Advertising”) and a guest lecturer at the Hebrew University of Jerusalem (MBA, Business school) Tel Aviv University, IDC MBA School and others.

Amichay’s current topics:

No, No, No, No, No, Yes ®
Every “NO” is a great opportunity to search for the next “YES”.

Life in BETA
Everything is constantly developing all the time all over the world. This has a dramatic effect on the Ad/Marketing world and we, as agencies or marketers, have to accept this way of life with open arms.

2015 > 2014
10 breakthrough thoughts about the future of advertising

Few of his recent talks: TED talk at TEDx Jerusalem // A keynote at Cannes Festival Creative Leadership Program // Israel Dealmakers Summit NYC (2015) // New York Festivals // European Lotteries Congress // “Think Consumers” with Google (Israel) // CREATIVE SANDOX by Google (Israel) // Evergreen Annual Board Meeting NYC // Israel Bonds Annual staff conference, NYC // IceeFest, Bucharest, Romania // Art Directors Club Riga, Latvia // DLD Tel Aviv // MFA-SVA School of Visual Arts NYC // SVA School of Visual Arts NYC // Pratt Institute NYC // PIAF Prague // IDC TED Inspired Innovation Forum IDC Herzliya // IDC MBA School // Tel Aviv University MBA Business School // Jerusalem Hebrew University MBA Business School // Bezalel Art & Design Academy // AJC Access 20/20 Washington D.C. // The annual conference of the Israel Management Center (IMC) // CCA Vienna, Austria (Art Director Club Austria) // ReklamFeszt, The Hungarian Advertising Association Annual Event //and many others.

For more information please email:
Tamar Heilweil, account supervisor, at
Daphna Tsror, account supervisor, at

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