Is your content content?

Outbrain is world’s largest content recommendation platform whose content marketing module offers to help Internet publishers increase web traffic by presenting them with relevant website links. When it comes to content marketing strategies, you need to make sure you have everything in place in order to run successful campaigns. You don’t want to put out content just to meet a quota, it is best to create campaigns that can withstand the test of time and will provide traffic to your page for a long time to come. If you are creating content for your social media channels, you may want to consider using something like Growthoid to grow your audience which in turn will get your content noticed. A content marketing strategy is a good way to achieve this as you can forward plan all content that you create to ensure consistent output. In turn, this can help to optimize your SEO, which is valuable, particularly if you are a business. The better your SEO, the higher you will place on rankings on search engines. As users browsing the web don’t tend to make it past the first couple of pages, your ranking can be the difference between making a sale or not. You can also make use of networking sites like LinkedIn to generate leads to your business, although it can be difficult to stand out on the site, especially if you are in a competitive niche. This is where services like those provided at UseViral come in, as they are able to grow your connections, making you more visible and potentially giving you the social proof that people may look for before asking to connect with you. The more connections you have, the better chance you have of being able to get those leads and turn them into visits to your website.

If your website is based solely on blogging and that is what you want people to note you for, you can see video on how to go about that step by step, building up traffic along the way and helping your SEO thrive whilst moving up in the SERP. There is always additional help out there for those who are just starting out and need a boost to get on that online ladder.

Agency: No, No, No, No, No, Yes
Chief Creative Officer: Gideon Amichay, Account Supervisor: Tamar Heilweil, Shahar Ferber, Daphna Tsror,Strategy: Yoni Lahav, Designers: Liat Lapushin, Gali Namdar
Client: Outbrain Vice President, Global Marketing: Lisa LaCour, VP, Marketing:Rich Ullman

About Gideon Amichay

Founder & Chief Creative Officer of No, No, No, No, No, Yes a creative boutique based in Tel Aviv, focused on innovative advertising and marketing solutions. Instructor at SVA; International speaker about innovation, creativity and advertising; TEDx speaker. Former Chief Creative Officer, Joint Managing Partner (1994-2011) Shalmor Avnon Amichay / Y&R Interactive Tel Aviv, Israel. In 2010, Shalmor Avnon Amichay was acquired by WPP’s Y&R. Gideon Amichay led the agency to be the market leader in creativity and innovation, and one of the 3 biggest agencies in Israel since 1998. Won Israel’s best agency award – 7 times. Served as the President of the Direct Jury at the 2012 Cannes Lions Advertising Festival. Gideon created a TED talk at TEDx Jerusalem this coming November (2012) Gideon lives and works in TLV. Currently looking for challenging business problems and impossible briefs whatever the medium. More: Won 19 Cannes Lions the highest number of Lions, in the Israel advertising history. 2nd Media Agency of the Year, Cannes Lions 2008. 2nd PR Agency of the Year, Cannes Lions 2011. Won Grand LIA (2009) at the London International awards, and 7 more LIA Awards. Won 9 Clio awards for Innovation, Content & Contact and more Won Israel Effie Platinum Award, Grand Effie and more than other 20 Effie Awards (8 Gold). Won a special award from the United Nations (UN) (2010). Speaker: Cannes Lions , DLD Tel Aviv, New York Festival, Eurobest, IDC TED Inspired Innovation Forum IDC Herzliya, AJC Access 20/20 Washington D.C., SVA NY, Berlin School of Creative Leadership, Miami Ad School, Tel Aviv University and more. Lecturer: Tel Aviv MBA Business School, Jerusalem Hebrew University MBA Business School, Bezalel Art & Design Academy, SVA/MFA Design New York (Designer as Author + Entrepreneur Department), Pratt Institute New York, (Arts and Cultural Management Advertising and Promotion), and more. Worked for International brands: Mercedes Benz, Smart, Hyundai, Orange, American Express, Heinz, Toshiba, Yellow Pages, Stella Artois, Nestea, Strauss, Danone, Actimel, Teva, Colgate Palmolive, Elmex, Vax, KitchenAid, Getty Images, Aids Task Force, The Atzum Task Force on Human Trafficking, and many more. Berlin School of Creative Leadership Executive MBA, Leadership, Business, Creative 2006 – 2008. Bezalel Academy of Art and Design BA (HONORS), Design Advertising 1986 – 1990. Books: "לא, לא, לא, לא, לא, לא, לא, כן"​ (Israel 2011) "נו, נו, נו, נו, נו, נו, נו, יס"​ (Israel 2016) "אלף בית של גימל" (Israel 2021) "No, No, No, No, No, Yes" (USA 2014) Available on Amazon (Hard cover & Kindle) at McNally Jackson (SoHo, New York) The book is about innovation & creativity and targeted at all creative minds.
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